Apple wants to make Samsung turn green

| April 23, 2014

Apple strikes back in its feud with Samsung on Earth Day

apple_earth_day_ad

Yes, you heard me right, on the 22nd of April, the day that all ecologists celebrate as Earth Day, Apple has released an ad that shows how much it cares for all things green and its devotion to the environment, and it’s also a pretty well placed strike at their rival company, Samsung.

The big American manufacturer placed full paged ads in two highly circulated British newspapers, The Guardian and Metro, their headline reads as follows “There are some ideas we want every company to copy”, clearly making a reference to their sworn competitor Samsung. “There’s one area where we actually encourage others to imitate us” says the add, to really put some salt on the wound.

A burn to Samsung

Even though Apple “burned” Samsung using marketing wits, the two companies are still having a major lawsuit that Apple started. The American company accused its archrival of stealing designs from the iPhone and iPad. Right now, in a courtroom in San Jose, the two bitter competitors are sparring in a lawsuit worth billions. Apple is accusing Samsung of infringing patents worth $2.2 billion while the Korean company does exactly the same, taking Apple to court and demanding $7 million compensation for two patents that Apple allegedly stole.

Even though some of you despise Apple, you can’t say it isn’t green, it’s probably the greenest company on Earth, at least when it comes to its cloud offerings. On their website you can find a section entirely devoted to showcasing Apple’s environmentalist initiatives. Even CEO Tim Cook took the time to voice over the green-themed ad dubbed “Better”.

The first of many blows

This is not the first time that the two companies insulted each other via ads, Samsung even released one that made Apple’s marketing boss Phil Schiller feel a bit insecure back in 2011. In the end it’s all a bit childish, but it’s really fun to watch.

Category: Smartphone & Android Articles

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